About Us

Spreading Joy, One Gift at a Time

In India, every emotion is an occasion — a smile shared, a festival celebrated, or a bond remembered. At CuteSutra, we believe that a well-chosen gift carries more than just a product; it carries meaning, memory, and love.

Our journey began in 2021 in a small home studio, where two souls, Kavita and Rohan — driven by a deep love for traditions and creativity — handcrafted personalized gifts for friends and family. What started as festive hampers and wedding favors soon blossomed into a full-fledged passion project. People didn't just love the gifts; they cherished the feeling behind them.

A charming animated scene of a 25-27 year old couple sitting at a wooden table, handcrafting a beautiful gift box together

Today, CuteSutra is proud to be one of India’s fastest-growing gifting platforms, offering thoughtfully curated, customizable, and culturally rooted gifts for every occasion. From home décor to artisanal sweets, from wedding favors to corporate gifting — we blend India’s timeless craftsmanship with modern design and heartfelt storytelling.

But we’re more than just a gifting company.

We’re a celebration of relationships — of rakhi ties, of Diwali warmth, of birthdays that feel like hugs, and ‘just because’ surprises. We partner with Indian artisans, women-led collectives, and eco-conscious creators to ensure every gift you give is meaningful, sustainable, and proudly local.

Whether you're celebrating love, friendship, milestones, or simply sending a token of gratitude, we’re here to help you make every moment unforgettable.

Because every gift has a story — and we’re here to help you tell yours.